Revolutionizing 市场营销
with AI and 美狮贵宾会官方网

Customer Segmentation

美狮贵宾会官方网 can connect to virtually any data source (transaction, 交互, 或外部, whether structured or unstructured) from one centralized platform, which means a 360-degree view of customer data in real time. 例如, DAZN’s small data team as well as its non-technical business users leverage 美狮贵宾会官方网 for advanced customer segmentation to identify user behaviors, particularly regarding content and devices on which customers use the product. 

Recommendation Engines

Building a simple recommendation engine can be quite straightforward; the real challenge is to actually build one that works and where the business sees real uplift and value from its output.

美狮贵宾会官方网 supports clients in building their own customized recommendation engines from start to finish, because a recommendation engine that’s not in production offers no value. The platform’s robust operationalization and model monitoring features ensure that recommendation engines continue to provide value over time.

市场营销 Attribution

从历史上看, marketing attribution has been a painstakingly manual process based on heuristic models that often turn out to be more difficult (and less effective) than necessary. 美狮贵宾会官方网 helps bring marketing teams into the age of AI with 机器学习-powered marketing attribution models. 例如, Trainline — an international digital rail and coach technology platform headquartered in the United Kingdom — have become 3x more efficient in using 美狮贵宾会官方网 to create their aggregated, centralized marketing acquisition dashboards.

流失预测(& 预防)

Most businesses already have some rudimentary customer churn prevention in place, but some customers are going to leave no matter what you do. Develop churn prediction models that can identify potential churners with 80%+ accuracy using 美狮贵宾会官方网, plus turn around and use the platform to develop uplift models, making those predictions actionable and deciding which customers should be treated with — and would best react to — marketing materials.